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Africa – The Ultimate Frontier Market

A guide to the business and investment opportunities in emerging Africa

By David Mataen

Paperback £45.00 / $68.99
eBook £39.99 / $47.99
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Africa – The Ultimate Frontier Market

A guide to the business and investment opportunities in emerging Africa

By David Mataen

Jacket text

Sub-Saharan Africa is now one of the world’s most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. ‘Africa – The Ultimate Frontier Market’ is an investor’s guide to the transformations that have occurred in the African business landscape in the last 50 years and the key areas of interest for the future.

This book provides a detailed but lucid look at the changing trends in social life, government and business since the 1960s. It explains the background to consumer market developments and why they have occurred, the enablers that have been laid down within Africa that ready it for business expansion, and the sectors where there is opportunity for investment and growth. The business environment is then broken down into seven key areas on which investors should focus:

Agriculture – Real estate – Consumer retail – Financial services – Telecoms – Transport and logistics – Manufacturing and processing

Each of these chapters describes the major themes in the area and identifies the specific consumer sectors anticipated to experience the biggest growth in the years to come.

By following the long-term developments described by David Mataen, you will understand the pace of change in Africa in the past and gain an appreciation for how its business and economy will progress in the future. At this time of great opportunity, this book is an essential addition to your investment library.

About the author

During David Mataen's 13 years in financial services spanning commercial banking, stock brokerage, management consultancy and investment banking he has had the singular opportunity of becoming a scholar of African investing. His travels and tours of duty across the continent, though not to each and every corner, have allowed him to put his hand on the pulse and feel the heartbeat of African economies.

Being born, bred and educated, and having worked in Africa grants David the luxury of being first witness to the comings and goings in the continent, especially its commerce and economics. In his two and a half years as a contributing columnist to Business Daily, a publication of the Nation Media Group, he wandered far and wide intellectually and picked up invaluable insights, broad perspectives and sound reflexes that have become a foundation for his analysis of business on the continent.

Add to this his habits of extensive reading in finance and economics, and intense fascination with systems and their mechanics, which has favoured him the unique privilege of discovering just a little more of Africa’s economic soul. David’s travels outside of Africa gave him glimpses of a future Africa, when it grows up, and of what it has to do to reach that point. Above all, he is a hopeless romantic about the future and the intuitive signs of the future that appear in the course of ordinary life and business in the present.

David is currently the head of Corporate Finance at Faida Investment Bank in Nairobi, Kenya.

Reviews

“In this decade for Africa, Mataen’s book is a must-read.”

– John Gachora, Managing Director, Barclays Africa Corporate and Investment Banking

Media coverage

From Investment Europe :

David Mataen?s book ‘Africa: The Ultimate Frontier Market’ offers some intriguing views on what might be achieved if recent trends in stability and productivity continue. World interest in Africa is warming up, and historically, that has been shown to be not an entirely good thing. So while the premise of David Mataen’s book is correct,… Read more »

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From TMF Group:

In the decade to 2010, six of the world’s fastest growing economies were in Sub-Saharan Africa. With all the right signs of growth evident in the future it is feasible that countries such as Angola, Ethopia, Chad, Mozambique and Rwand will soon be associated with wealth rather than poverty. It is expected that, by 2020,… Read more »

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From The African Bulletin :

Sub-Saharan Africa is now one of the world’s most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa – The Ultimate Frontier Market is an investor’s guide to the… Read more »

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From MoneyWeek:
From Business Day - South Africa :

THIS book by David Matean, head of corporate finance at Faida Investment Bank in Nairobi, Kenya, is subtitled “A guide to the business and investment opportunities in emerging Africa”. The emerging Africa is sub-Saharan Africa, excluding South Africa. He acknowledges the severe data gaps, but the book is an excellent guide to what has shaped… Read more »

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From The Delamere International Newsletter:

?Africa – The Ultimate Frontier Market? ~ David Mataen Sub-Saharan Africa is now one of the world’s most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa – The… Read more »

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From The Market :

Africa is inchoate to many westerners, an undifferentiated group of countries. Yet this huge continent with its rocketing population, the least researched of the emerging markets, may hold rich promise for the adventurous. David Mataen, head of corporate finance at Faida Investment Bank in Kenya, starts his guide Africa ? the Ultimate Frontier Market with… Read more »

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From Oddball Stocks:

I prefer to find investments in out of the way places, this means small niche areas of markets, and sometimes out of the way markets in general. When I heard about a book pertaining to African investing I knew it was something I had to read. Most investors don’t have a very positive impression of… Read more »

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From Economia :

At a time of slow, or no, growth in most of the world’s major developed economies, it is not surprising that businesses and governments around the world are busy searching out every possible opportunity for growth. As the previously unstoppable rise of the emerging BRIC (Brazil, Russia, India and China) economies begins to slow, focus… Read more »

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From Africa Investor:

Sub-Saharan Africa is now one of the world?s most talked about regions in terms of emerging investment opportunities and sources of new growth. Its economies represent a quintessential frontier market and they are set to develop into an area of long-term investment interest. Africa – The Ultimate Frontier Market is an investor’s guide to the… Read more »

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From CNBC Africa:

Africa – The Ultimate Frontier Market is an investor’s guide to the transformations that have occurred in the African business landscape in the last 60 years and the key areas of interest for the future. To discuss his new book, ABN’s Samantha Loring crosses to our studios in Nairobi to speak with David Mataen, author… Read more »

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From The Herald, Zimbabwe:

FINANCIAL writer David Mataen has published a book that explores the growing investment opportunities in emerging Africa. The book “Africa — The Ultimate Frontier Market: A guide to the business and investment opportunities in emerging Africa” is an investor’s guide to the transformations that have occurred in the African business landscape in the last 60… Read more »

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Contents

Acknowledgements
About the Author
Foreword
Preface

Part I: The Megatrends

1. Population Growth and Demographic Shifts
2. Cultural Revolution
3. Regionalisation: Evolution of Intra-African Markets
4. Rapid Urbanisation
5. Commercialisation of Essential Services
6. Deregulation and Liberalisation of Manufacturing and Services
7. The Growth of Credit
8. Development of Capital Markets

Part II: Laying Down The Enablers

9. Infrastructure Imperative
10. Technological Networking
11. Human Resources Development
12. Reform of the Business Environment

Part III: Opportunities

13. Opportunities in Agriculture
14. Opportunities in Real Estate
15. Opportunities in Consumer Retail
16. Opportunities in Financial Services
17. Opportunities in Telecoms
18. Opportunities in Transport and Logistics
19. Opportunities in Manufacturing and Processing

Conclusion


Appendices
- Transportation corridors in Africa
- References

Index



Published: 25/06/2012
Edition: 1st
Pages: 374
Formats: paperback - ISBN 9780857191724
ebook - ISBN 9780857192257
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.

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