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Bets and the City

Sally Nicoll's spread betting diary

By Sally Nicoll

Paperback £9.99 / $20.00
eBook £8.99 / $10.99
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Bets and the City

Sally Nicoll's spread betting diary

By Sally Nicoll

Jacket text

“Markets. They go up. They go down. How difficult can it be?”

Sally Nicoll begins her spread betting journey with magnificently misplaced optimism. Join her on this rollercoaster ride to hardened pessimist – and wised-up realist.

Funny, frank, factual

Should we be afraid that in the digital era, anyone with a broadband connection and a few hundred pounds can gatecrash the elite world of City traders – even if, like Sally Nicoll, they are numerically dyslexic?

Sally is looking for a source of extra cash to fund a sabbatical while she writes a novel, and decides spread betting is the answer. She tries to open an account with Finspreads – “their web site has the best colour scheme” – only to discover she’s been credit blacklisted. Instead of being thankful for divine intervention, she complains to the marketing department and is hired to write an online trading blog.

Bets and the City is based on Sally’s enormously popular column for Finspreads. In between the funny bits, there’s some really useful information:

– Never take a holiday in Cornwall when you’re speculating on sterling against the dollar
– Why you should resist the temptation to be kind to your mother
– Sensible advice from the man who lost $10 million in a single trading session
– Why women make better traders than men
– The simple trade that enables you to turn your computer into a cash register

Sally’s romp through the City, combined with her anecdotes of hanging out in celebrity-studded Primrose Hill, will appeal to investors, gamblers, and anyone who enjoys playing with money. And prepare to be entertained by Sally’s spread betting accomplice, a Jack Russell called Dow Jones…

About the author

Sally Nicoll has a ready-made fanbase, and the word is about to spread a whole lot wider. Before squandering her fortune on financial trading and novel writing, she spent many years as an advertising copywriter, persuading people how - and where - to spend their money. She is the author of Bets and the City and The Power Behind the Throne (www.bestsellingthriller.co.uk).

Media coverage

From telegraph.co.uk:

Day trading: ‘I’ve had a good financial crisis. When markets are falling, spread betting is easy’- Telegraph27th July 2009

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From Media Review:

Studying the form is vital – in trades as with horses – Sally Nicoll tells Rupert Neate- Spread betting feature, Telegraph13th May 2009

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From Media Review:

Bets and the City- Square Mile MagazineOctober 2007

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From news.bbc.co.uk:

Adam talks to the author of a beginner’s guide to spread betting.- BBC Working Lunch18th April 2007

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From Media Review:

Business bets are on- The Bookseller13th April 2007

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From fool.co.uk:

Money Talk: Diary Of A Spread Better- David Kuo and Ed Bowsher of the Motley Fool talk to Sally Nicoll, 15th March 2007

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From Media Review:

I recommend this fun book with lessons attached especially to anyone new to the markets…her efforts to find how to succeed at trading are worth reading- The Naked Traderwww.nakedtrader.co.uk, 22nd January 2007

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From thecnj.co.uk:

My life of betting on the Dow Jones stakes- Peter GrunerCamden New Journal, 11th January 2007

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From Media Review:

A long shot that paid off (Pdf 373Kb)- Hampshire View, www.viewmagazines.co.ukJanuary 2007

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From hamhigh.co.uk:

Sally revels in secret world of Bets and the City- Hampstead and Highgate Express, 21st December 2006

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From Media Review:

Fancy a bung?- Mel CroucherComputer Shopper, December 2006

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From learntrading.co.uk:

a brilliant new book on trading…Humorous and well written…A Great Read- John Bartlettwww.learntrading.co.uk, 7th December 2006

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From Media Review:

In the spread betting world, Ms Nicoll is now regarded as something of an expert…- FT30th October 2006

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From Telegraph:

Day trading: ‘I’ve had a good financial crisis. When markets are falling, spread betting is easy’ Sally Nicoll’s spread betting career began with weeks of losses. She explains how she learnt to become a successful trader. By Rupert Neate Sally Nicoll’s father taught her to gamble on the horses when she was just five years… Read more »

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From Reader's Digest:

“Expert Sally Nicoll, author of Bets and the City,, recommends caution. “It isn’t something to dabble in. But if you take it seriously and learn about the markets, really ‘study the form’, it can become profitable.”

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From Square Mile:

“Bets and the City. Sally Nicoll was meant to be writing a thriller. But instead she stumbled across financial spread betting. The result? Her book turned out more horror than thriller – and it’s become a surprise best seller. Sally Nicoll’s Bets and the City is published by Harriman House and retails at £9.99.”

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From Sunday Express:

“Her hilarious account of her early escapades in spread betting became an unlikely bestseller. Since she wrote Bets and the City, Sally Nicoll has come of age as a trader. She may not be the UK’s most successful spread bettor – not yet, anyway. But thanks to her online diary and a best-selling book, Sally… Read more »

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Contents

1. In which my dad teaches me the Golden Rule of gambling
2. To make £1 million, all I need is a computer and an Internet connection
3. I am rash, but not stupid
4. I trade my entire knowledge for one cup of coffee
5. The meaning of stop-loss leverage And an offer I must refuse
6. Thirteen advantages of spread betting - but only one company for my account
7. An inauspicious start - I am accused of a criminal past
8. I prove my innocence, open my Finspreads account and win something for a rainy day
9. The Welshman invites me to write about my new life as a novice spread better
10. Mr. Big's Top Ten Tips And why you should never be kind to your mother
11. My first trades reveal if I am a chicken or a pig
12. Random trading for less than the minimum wage
13. Commonsense spread betting wins me pretty new underwear and two free tanks of petrol
14. How my next spread bet is prompted by a Japanese fighting dog
15. In which I almost make £900 - but it all goes horribly wrong
16. Behind the scenes in the dealing room - so near yet so far from the customer who's £750,000 in profit
17. Trader's block and a four-legged Dow Jones
18. Expert advice takes me in a new direction
19. What happens when I ignore expert advice?
20. Why I decide to dump my biggest winner
21. There's a market worth $1.5 trillion a day I'll have some of that!
22. A series of unfortunate events
23. Making money from the Government
24. Is this the darkest hour?
25. I give up spread betting and make a new friend
26. The Welshman's final words of encouragement help me back to winning ways
27. I have nine winning trades. Does it really matter if we don't know what's driving the market?
28. Do women make better traders than men?
29. My New Year Trading Plan And tragic news about the Google share price
30. I do well enough to start dreaming about villas in the South of France - and a yacht
31. Pride comes before a fall
32. I am commanded from beyond the grave to continue my trading education
33. I finally get the hang of spread betting And make nineteen successive winning trades
34. Pride comes before a fall (Part 11)
35. Sensible advice from a man who lost $10m - in a single day
36. My spread betting secret is out!
37. 40% profit in six months
38. In which I have my head examined
39. I find my spread betting methodology tattooed on human flesh
40. Madness in my methodology?
41. In which I turn my computer into a cash register
42. The Four Pillars of Trading Strategy
43. I attend Traders' University
44. I break the Traders University rules - and the promise of imminent wealth is dangled before me
45. In which I stop gambling and begin to trade
46. Sex, lies and Paul McCartney



Edition: 1st
Pages: 225
Formats: paperback - ISBN 9781905641062
ebook - ISBN 9780857190321
hardback - ISBN
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 233870.

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