Independently minded publishing

Business Reimagined

Why work isn't working and what you can do about it

By Dave Coplin

Paperback £6.99 / $10.00
eBook £0.00 / $7.99
Buy now

Business Reimagined

Why work isn't working and what you can do about it

By Dave Coplin

Jacket text

Are you happy with the way you work? Are you engaged, energised in the office? Or do you sometimes feel that your days are dominated by process and technology?

Reimagining business is about waking up to a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains. The future of work must be based on being open, on focusing on results, not process and on empowerment, not hierarchy.

Dave Coplin, Chief Envisioning Officer at Microsoft UK, has been immersed in the technologies that are making waves in the workplace. This is his call to reimagine business.


About the author

Dave Coplin is the Chief Envisioning Officer for Bing and Microsofts UK Advertising and Online business and a leading thought leader in the UK. He has worked across a wide range of sectors and customers, providing strategic advice, leadership and guidance around the impact of technology on a modern society both at work and in play.

Dave is passionate about turning the base metal of technology into valuable assets that effect the way that we live, learn, work and play and in so doing, move the focus from the technology itself to the actual outcome. Dave has contributed to a range of media articles, conferences and forums all relating to the goal of making technology less visible and more valuable in our daily lives.



“Contains plenty of practical assistance alongside the hopes for a better future”

– Roger Trapp, Forbes

“Dave Coplin’s little book is big on ideas. Take time out for a bit of advice from a self-confessed geek on stepping back, rethinking how you work and trying to look forward to a future of working smarter, not harder.”

– Aline Keuroghlian, head of marketing, Mr & Mrs Smith

One of Marketing Magazine’s “best books to find in your Christmas stocking: 5 not-to-be-missed business reads for marketers”

“For me, this was something of a revelation. I would describe this author as an accidental guru, and as a business book, it has heaps to offer.”

– Business Money magazine

“A refreshing approach to the future of collaboration and how technology should liberate rather than constrain. Coplin’s ideas for reforms to the workplace are incredibly appealing, offering to bring the way in which we work in line with the technological advances of the 21st century.”

– Sam Spencer, IDG Connect

“Business Reimagined is a book about business and technology thatâ??s worth reading. It’s an engaging, compact tome that could inspire business leaders to change the way they do things. Ignore its advice at your peril.”

– PC Pro

“A diatribe, polemic, samizdat: a hand-grenade lobbed in the general direction of Work 1.0”

– Martin Veitch, IDG Connect

“If you have ever wished that you could transform your approach to work and your working environment, you will be inspired by Dave Coplin and his vision for #bizreimagined.”

– Graham Bell, Networked Learning Director, Centre for Customised Executive Development, Cranfield School of Management

“Adapting how and when we work to meet the needs of a connected, always online society is one of the most important challenges faced by business. In Business Reimagined, Dave Coplin offers a blueprint for working better together.”

– Matthew Yeomans, Author and Consultant

“This is a real insight into the changes that are taking place in how and where people are working – and what needs to change in the future. The challenge to work smarter impacts everyone – from some of the world’s largest corporates to the ever growing network of small and new businesses. Working is becoming more mobile and more social, thanks to the technology we now have available and the changing nature of what we are doing. Changes are happening in all areas of work: where and when you work, who you sit with, how you choose to collaborate and connect, store and share data. This book gives a fascinating insight into that world.”

– James Friedenthal, MD Club Workspace

Media coverage

From Economia :

A guide to leading in a crisis That we’re operating in an uncertain environment is now a given. Leadership is no longer about seeing a crisis through it’s about purpose, preparation, and enabling your people to help steer the ship. Amy Reeve shares how. … Dave Coplin, author of Business Reimagined and former tech evangelist… Read more »

Read More…

From Marketing Magazine :

The best books to find in your Christmas stocking: five not-to-be-missed business reads for marketers Business Reimagined: Why Work isn?t Working and What You Can do about itBy Dave Coplin. Published by Harriman House. Reviewed by Aline Keuroghlian, head of marketing, Mr & Mrs Smith Working for a boutique hotel brand is not all about… Read more »

Read More…

From BBC Radio 4 Bottom Line:

Big data has become big business as improvements in computer memory storage have made it possible to keep and analyse digital data on a scale previously unknown. Evan Davis and guests discuss how the ability to store information about us has created new industries and transformed others. Author Dave Coplin was a guest.

Read More…

From RSA Animate:

How can we get people more engaged, more productive, and happier at work? Is technology part of the problem ? and could it also be part of the solution? Dave Coplin, Chief Envisioning Officer at Microsoft, imagines what might be possible if more organisations embraced the full, empowering potential of technology and encouraged a truly… Read more »

Read More…

From insideHR magazine:

Business Reimagined was one of the September Book Club titles in insideHR magazine

Read More…

From Business Money :

Although this is a small book, at just 98 pages cover-to-cover, it would be injudicious to judge it by its apparent brevity. As a means to transform one?s personal approach to work, or the environment within which you work, there is scarcely a word wasted. Dave Coplin manages to address virtually every modern day business… Read more »

Read More…

From People Management :

As chief envisioning officer (nope, we don’t know either) for Microsoft UK, Coplin ought to be at the cutting edge of technological change. And he’s determined to help rid us of “working days locked in a single period of time and a single physical location, batting communications back and forth in a nightmarish game of… Read more »

Read More…

From IoD Connect :

Today?s workplace ?isn?t fit for purpose? and leaders need to break free from it to find new ways of thinking and working. This is the view of Dave Coplin, Chief Envisioning Officer at Microsoft UK, outlined in his new book Business Reimagined. And, he claims, while flexible working is certainly part of the solution, it… Read more »

Read More…

From ZDNet:

Why is work so often inefficient and counter-productive? Can’t technology help? Maybe ? but surprisingly given that its author is from Microsoft, this book doesn’t think that all we need is the next software update. Google, which regularly tops polls of the best places to work, scores highly for its perks as well as for… Read more »

Read More…


About the Author
Foreword by Ben Hammersley

1. Is Business Broken?
Working like a Victorian
The antelope of the open office
Captain Kirk's inbox
Experience vs. innovation
The problem of productivity
Creative businesses are the future
How creativity works

2. Getting Flexible
The man with no office
True flexible working
Smarter, better collaboration
Inflexible about flexibility
Bums on seats
Being strategic

3. Being Social
Social wizardry
What is a social enterprise?
An almost elemental force
Flattened and frictionless
What social means for your business
A quicker way of moving
Social stumbles
An unstoppable wave
Virtual coffee
Everything together
Just the way things are

4. Managing to Change
Revolution in a slide show
The death of hierarchy
The end of efficiency
Management reimagined
Creative management culture
Educating self-direction
Engaging everyone

5. Reimagining Business
Beautiful but useless
The death of desks
Organisms rather than organisations
The knowledge of every job
The potential of the future
Being brave
Talking to your appliances


Published: 07/06/2013
Edition: 1st
Pages: 112
Formats: paperback - ISBN 9780857193315
ebook - ISBN 9780857193322
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 233870.


For information on available rights, please contact

Bulk purchases

We offer discounts for bulk purchases. Please contact for a quote.