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Creative Blindness (And How To Cure It)

Real-life stories of remarkable creative vision

By Dave Trott

Paperback £14.99 / $19.99
eBook £11.49 / $14.99
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Creative Blindness (And How To Cure It)

Real-life stories of remarkable creative vision

By Dave Trott

Jacket text

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

About the author

Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

Media coverage

From Bloomberg:

A collection of short stories from around the world that showcases creativity in real-life situations. The book opened my eyes to simple yet creative endeavors of people to address challenges often taken for granted. It brought to light the number of solutions that are a result of intentional creative input. Though all the stories are… Read more »

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From EMPOWER: The Marketing Society:

The ‘corkscrew thinking’ story was taken from Dave’s latest book Creative Blindness. The ‘how to cure it’ section was written by Dave, exclusive for Marketing Society members.

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From CEO Magazine:

Legendary creative director Dave Trott argues in his latest book, “Creative Blindness,” that creative vision comes from seeing what others don’t. If you see the world differently, you are able to think differently. And that ability to think about problems in unexpected ways is what leads to genuinely creative ideas. Despite all the talk in… Read more »

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Now for something completely different…compiled by New York advertising agent, creative director, copywriter and author, now residing in London with his wife and two children, Dave Trott wrote this charming 217pp paperback, his fourth book. Intriguingly, it presents some fascinating anecdotes, many of which can be applied to any of the complex scenarios, which confront… Read more »

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From Internet Advertising Bureau Live (Recording from the Leadership Summit 2019):

Dave Trott is a creative director, copywriter, and author. A colossus of advertising who has been awarded a Lifetime Achievement Award by D&AD. I chatted to him at the IAB Leadership Summit in St Albans. It’s not a talk about work culture as such – just a fascinating chat with someone whose job it was… Read more »

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From OBehave! by Ogilvy Change:

Dave Trott explains how creativity helps us ‘Look at everything everyone else has looked at, and see something no-one else has seen’

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From Contagious:

If you had to give someone the moniker the Aesop of advertising, it would undoubtedly be Dave Trott. Through stories of racing drivers, Roman rulers, profane parrots and mine-clearing rats, he illuminates the fundamentals of advertising, shows how to spot creativity and pushes people to look for it outside of the confines of the marketing… Read more »

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About the Author
Introduction: Corkscrew Thinking

Part 1: Creativity in Unusual Places
Part 2. Creative Communication
Part 3. Creative Impact
Part 4. Practical Creativity
Part 5. Creative Surprises
Part 6. Creative Illusions
Part 7. Creativity in Real Life

Published: 04/02/2019
Edition: 1st
Pages: 228
Formats: paperback - ISBN 9780857197306
ebook - ISBN 9780857197313
audio - ISBN 0000000000015
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