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Successful Selling for Small Business

What It Takes and How to Do It

By Jackie Wade

eBook £8.99 / $10.99
Paperback £10.00 / $16.99
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Successful Selling for Small Business

What It Takes and How to Do It

By Jackie Wade

Jacket text

Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey – SALES; finding the right customers and getting them to part with their cash and buy.

Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive – get selling and get SALES.

In a cluttered, noisy marketplace, it’s not necessarily about the best, newest or most exciting product in town; it’s much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline – no sales, no customers, no business!

Successful Selling for Small Business will:

– help you ‘get’ sales;
– help you develop a logical, ‘can-do’ approach to selling which fits your values, your business, you;
– give you a sales habit or process for life, not just a quick fix;
– demystify the selling process and remove any negative myths or perceptions;
– help you grow your business and achieve your personal goals and ambitions.

Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!

About the author

Jackie Wade is the petite and passionate sales dynamo from Dublin. Committed to ethical and professional selling practices, Jackie is focused on helping small businesses succeed in highly competitive marketplaces.

Jackie's love affair with sales and selling began when, aged six, she took charge of the 'sweetie department' in her grandmother's corner shop in Ireland and quickly found a way of earning some real pocket money for the first time. A series of (un)fortunate events during her teenage years, resulted in her running a number of market stalls across the city, and developing a natural flair for cross-selling, upselling and generally winning sales in hard times. Her career took an international twist when aged 21, she graduated with a degree in International Marketing and Languages and had the opportunity of supporting Irish Software Companies looking to expand into European markets. Her wanderlust and international sales career boasts over 15 years of global business development, working in practically every corner of the globe, spear-heading real growth across a diverse range of companies.

In 2000, following the birth of her twins, Jackie parked her international corporate heels and set up her own business as a sales consultant and trainer; in 2004 the company became "Winning Sales". In just a few years, she has become a sought-after sales trainer, working in football's premiership boardrooms, top universities and law firms, as well as with a host of local businesses and enterprise agencies. Whether as a trainer, coach or motivational speaker, Jackie's Irish charm and self-deprecating humour, knowledgeable content and memorable case studies all serve to inspire and motivate audiences of every background across the globe.


“This is the little book every entrepreneur can’t be without. It contains so many practical, pithy tips on the art and science of successful selling. The beauty of this book is that it is concise, precise, based on experience and refreshingly simple to follow that you just want to get up and do it.”

–Nicky Torode, Raise Your Game


Introduction - challenging times

Part One: Preparing to sell
1. Selling - Can Anyone do it?
2. A Simple Sales Framework - the Vital ingredients
3. Who Will Buy?
4. Helping Your Prospect to 'Get' You
5. Connecting

Part Two: Sales meeting success (Your PDP strategy)

6. The Pre-meeting Phase
7. The During-meeting Phase
8. The Post-meeting Phase

Part Three: A lifetime habit
9. Selling - a Quick Fix or a Lifetime Habit?

Sales Jargon Buster
About Jackie Wade
About Brightword Publishing

Published: 31/07/2011
Edition: 1st
Pages: 148
Formats: ebook - ISBN 9781908003089
paperback - ISBN 9781908003195
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 233870.


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