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The New Rules of Business

Leading entrepreneurs reveal their secrets for success

By Dan Matthews

Paperback £14.99 / $24.99
eBook £8.99 / $10.99
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The New Rules of Business

Leading entrepreneurs reveal their secrets for success

By Dan Matthews

Jacket text

This is the ultimate guide to winning in business. Drawing on the experiences of some of the world’s most successful entrepreneurs and corporate executives, it sheds light on the cut and thrust of commercial relationships and provides a candid insight into what it takes to thrive as an entrepreneur. Themes include the role of failure, luck and risk, people, power, money, greed and ambition. Together, it reveals the essential underlying truths which define business in the twenty-first century.

The book contains thoughts, anecdotes and advice from 36 business people drawn from a variety of backgrounds and career paths. Multi-millionaire heads of billion-pound businesses rub shoulders with chief executives of some of the world’s biggest blue-chip companies. Also featured are celebrity investors, business TV show contestants, and even those who have fallen foul of the business rules and survived to tell the tale.

It is a must read for anyone wanting to grow a business, become wealthy and powerful, or make a meteoric push up the career ladder.

About the author

Dan Matthews was born in Epsom, Surrey, and educated at Glyn School and Keele University where he achieved a masters degree in global security studies. After a stint as a defence reporter, he turned to business journalism and since 2001 has held senior editorial positions at some of the UK's biggest newspaper and magazine publishers.

Dan writes for the broadsheet press including the Daily Telegraph and the Guardian newspapers, as well as a long list of magazines and websites. He is the founder of, a website for people building businesses.

Dan is an avid observer of business issues and has made a string of television and radio appearances in the UK. He has interviewed more than 1,000 entrepreneurs, politicians and senior lobbyists, including Gordon Brown, William Hague, Sir Ming Campbell, Sir Stelios Haji-Ioannou, Gordon Ramsay and Peter Jones.

Media coverage

From :

At first glance, this book offers interesting insights into the successes and failures of a range of contemporary and, often celebrity, entreprenuers. It should inspire and encourage would-be and existing entreprenuers alike. However, importantly, this work also has academic value. It is very well researched and presented in manner that provides students with a useful… Read more »

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From Business Zone:

The rules of business are ever-changing in our favour and a growing number of entrepreneurs are taking advantage by making money, creating products and employing people. Dan Matthews, author of ‘The New Rules of Business’, explains what?s changed. The definition of what it is to do ?business? is a changeable thing. While the essential processes… Read more »

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From Enterprise Nation:

Dan Matthews, author of ‘The New Rules of Business’, explains why not spending money at the outset is the best foundation for your business, even if your goal is to hit the big time. Of all the advice I’ve received from countless successful entrepreneurs over the years, by far the best is simply this: Start… Read more »

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From Smarta:

Think crime doesn’t pay? Think again. Dan Matthews goes in pursuit of drug dealers and fraudsters to uncover entrepreneurial side of the criminal underworld. Don’t listen to people who say crime doesn’t pay. Of course it does, otherwise no one would do it. While shady dealers, artful dodgers and unscrupulous tricksters have their hearts squarely… Read more »

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From Media Review:

Business Words of Wisdom – Flybe Uncovered18th January 2011

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About the Author


Ajaz Ahmed, AKQA
Syed Ahmed, The Apprentice
Sarah Beeny, Property Ladder
Lord Karan Bilimoria, Cobra Beer
Brad Burton, 4Networking
James Caan, Dragons' Den
Gerry Calabrese, The Hoxton Pony
Rupert Clevely, Geronimo Inns
Max Clifford, PR
Mark Constantine, Lush
Michelle Dewberry, The Apprentice
Sir Tom Farmer, Kwik-Fit
Anthony Ganjou, Curb
Dawn Gibbins, Flowcrete
David Gold, Ann Summers
Wayne Hemingway, Red or Dead
Jennifer Irvine, The Pure Package
Peter Jones, Dragons' Den
Kanya King, MOBO Awards
Martha Lane Fox,
Steve Leach, Bigmouthmedia
Deborah Meaden, Dragons' Den
Adrian Moorhouse, Lane4
Charlie Mullins, Pimlico Plumbers
Simon Nixon,
Kavita Oberoi, Oberoi Consulting
Sam Malin, Madagascar Oil
Dame Mary Perkins, Specsavers
Keith Potts, Jobsite
Ian Powell, PwC
Doug Richard, Dragons' Den
Craig Sams, Green & Black's
Rob Shreeve, One Alfred Place
Gil Steyaert, Adidas
Ashley Ward, Wharfedale
Mark Zaleski, DailyMotion


Starting a Business
Customers and Competition
Family Businesses
Marketing and PR
People and Employees
Planning and Strategy
Sales and Selling

Published: 25/04/2010
Edition: 1st
Pages: 304
Formats: paperback - ISBN 9781906659165
ebook - ISBN 9780857190307
Media enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 233870.


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