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The Zurich Axioms

The rules of risk and reward used by generations of Swiss bankers

By Max Gunther

Paperback £12.99 / $19.99
eBook £9.99 / $14.99
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The Zurich Axioms

The rules of risk and reward used by generations of Swiss bankers

By Max Gunther

Jacket text

If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily, but to manage it – and enjoy it too.

The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the ‘experts’. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business – yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not.

Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.


“An amusing and useful counterpoint to the conventional wisdom”

New York Times

“A prototype text for behavioural finance”

Investors Chronicle

“A modern classic”

Luke Johnson, The Sunday Times

“If you have got the price of this book, stake it.”

– Investors Chronicle

“Strongly recommended; it is pacy, full of zest and, mercifully, makes investment sound as much fun in theory as it is in practice. How many other investment books are there that can get the adrenalin pumping with every page?”

– Simon Rose, Punch

Media coverage

From Every Forex Book:

The Zurich Axioms by Max Gunther isn?t a book just about forex trading it?s a book that puts you in the mood to make money and lots of it! Here I have selected some of my favorite wisdom from the book which if you follow, can turn average gains into extraordinary gains? Max Gunther starts… Read more »

Read More…


Readers’ dozen: Citywire readers’ top investment booksCityWire 9th March 2011

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Introduction: What the Axioms Are and How They Came to Be

The First Major Axiom: On Risk

The Second Major Axiom: On Greed

The Third Major Axiom: On Hope

The Fourth Major Axiom: On Forecasts

The Fifth Major Axiom: On Patterns

The Sixth Major Axiom: On Mobility

The Seventh Major Axiom: On Intuition

The Eighth Major Axiom: On Religion and the Occult

The Ninth Major Axiom: On Optimism and Pessimism

The Tenth Major Axiom: On Consensus

The Eleventh Major Axiom: On Stubbornness

The Twelfth Major Axiom: On Planning

[The 16 Minor Axioms appear within each of the chapters on the Major Axioms]

Published: 18/01/2005
Edition: 1st
Pages: 164
Formats: paperback - ISBN 9781897597491
ebook - ISBN 9781906659943
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