#091 – Richard Shotton – Some Very Important Effects In Advertising

Richard Shotton is a behavioural scientist, the Founder of Astroten and an author.

What is the reason that restaurants don’t put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparison sites improve customer buy-in? And why do budget airlines reduce quality of experience to improve trust?

We’re talking all things behavioural science today. One of my favourite topic areas with a fascinating guest, this episode is absolute gold and packed with great concepts and hilarious real world examples. Do not sleep on this one.