5 books to help marketers make better decisions in 2019
The Choice Factory by Richard Shotton – released February 2018
Richard Shotton sets out to help the reader understand what drives decisions and in turn, how they can then become the influencer within the process. The book is split into 25 short chapters, each tackling a different cognitive bias and looking at ways to apply it to the reader’s marketing challenges.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.