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Behavioural Economics – Research, Purchase Journeys, Shopper Marketing & Choice


Richard Shotton, author of “The Choice Factory” – which has won praise from Dave Trott, Rory Sutherland and Mark Ritson – will explore how findings from behavioural science can improve advertising. He’ll be discussing the most relevant insights from the book and how you can apply them to the advertising challenges you face.

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If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 269809.

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