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Ireland has a strong enterprise culture and the number of new businesses started here continues to grow year- by-year. Nonetheless, the odds of survival let alone growth are not high. A new book, Wake Up and Sell The Coffee, has been released to help ambitious entrepreneurs think big and become tomorrow’s high growth successes.
Author Martyn Dawes knows plenty about aiming high, having founded and grown Coffee Nation from just an initial idea to one of the UK’s favourite brands that he would eventually sell for £23million less than ten years later. Coffee Nation has sold more than 100million cups of coffee, been ranked in consecutive years as one of the UK’s fastest growing private companies, was winner of the Sunday Times Fast Track Innovation Award and Martyn Dawes is an Ernst & Young Entrepreneur of the Year Award Winner.
Dawes says: “What really encouraged me to write Wake Up and Sell the Coffee is the need to help more entrepreneurs not just start a business but to survive and grow. I noticed that so much of what is written and talked about relates to start-ups, not what comes later. Beyond survival towards growth gets little coverage.?
Through the course of the book’s narrative, Martyn Dawes sets out his own journey growing Coffee Nation,
including the highs, lows, successes and setbacks. Mistakes to avoid are revealed just as honestly as the good decisions, making the book both refreshingly frank and an invaluable resource for anyone with genuine ambitions to build their own business. Wake Up and Sell the Coffee is well worth a read and a good starting point for entrepreneurs in a bid dream big and achieve big.

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