Brand purpose is wishful seeing from marketers who want it to be true
The Choice Factory author Richard Shotton argues that the methodology behind brand purpose is flawed, and is being perpetrated by adlanders who want to feel better about their jobs.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.