Independently minded publishing

Media coverage

Brands need to learn to accept the negative with the positive

As more and more brands bombard their customers with a monotonous list of reasons why they’re wonderful, Richard Shotton details why we need to embrace the negative. … This article has been adapted from Richard Shotton’s book The Choice Factory’

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.