Brands need to learn to accept the negative with the positive
As more and more brands bombard their customers with a monotonous list of reasons why they’re wonderful, Richard Shotton details why we need to embrace the negative. … This article has been adapted from Richard Shotton’s book The Choice Factory’
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at firstname.lastname@example.org or call +44 (0)1730 269809.Rights
For information on available rights, please contact email@example.comBulk purchases
Discounts for bulk purchases available. Please contact firstname.lastname@example.org for a quote.