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Brinker Capital Launches Behavioral Innovation Lab Powered by Dr. Daniel Crosby

Crosby is at the forefront of behavioralizing finance and has published several bestselling books that serve as guides to building strong advisor-client engagement, including You’re Not that Great (2012), Personal Benchmark: Integrating Behavioral Finance and Investment Management (2014), The Laws of Wealth (2016), and The Behavioral Investor (2018). He earned his bachelor and doctoral degrees from Brigham Young University and completed post-doctoral training at Emory University.

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