Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn
Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals.
Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK.
And, interesting fact – he is the first Scottish author to appear on The Marketing Book Podcast!
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