Independently minded publishing

Media coverage

How data deceives

In other words, what separates established businesses that really embrace the power of data from those that don’t is not technology, mathematical skills or even the ability to hire great data scientists. What really marks out those that make it are the culture, values and attitudes of the leadership team. Fear of change, the rejection of the new and the reluctance to go on the personal development journey that data centricity requires of established business leaders are all potentially fatal.

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.