How the Decision Factory Works
“You must understand what triggers them in order to influence decisions,” Shotton said, examining the behavior of people in the buying process and examining how these behaviors are coded psychologically. He thinks that brands will achieve success by taking into account behavioral science in their marketing strategies. According to Shotton, this book provides marketers with simple and handy tips. And what exactly does the so-called behavioral class actually mean?
According to Shotton, behavioral science is the study of decision-making processes. In The Choise Factory, Shotton, who analyzed 25 of his decisions following a single person throughout the day, explained each decision in his book with reference to psychology from a classical ideas.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at firstname.lastname@example.org or call +44 (0)1730 269809.Rights
For information on available rights, please contact email@example.comBulk purchases
Discounts for bulk purchases available. Please contact firstname.lastname@example.org for a quote.