I hope it reignites a passion for behavioural economics: Review of Richard Shotton’s ‘The Illusion of Choice’
The book is a treasure trove of wonderfully articulated ideas which are very neatly linked to marketing. There’s never too much detail, and never not enough; rather just the right amount of scientific evidence is offered such that the points made are convincing yet comprehensible and not overly academic. It really is perfectly pitched. Full disclosure, my undergraduate degree was in Social Psychology (which is what Behavioural Economics used to be called when we still lived in caves) so I’ve probably got some biases of my own as to the relevance, importance and usefulness of this stuff. OK, I admit it. I’m a fan!
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.