Innovation evolved: Q&A with Sam Tatam, author of Evolutionary Ideas

This week, Ogilvy’s head of behavioral science Sam Tatam has released a book called Evolutionary Ideas. Looking at five of the biggest challenges facing businesses today, the book looks at innovation as an “evolutionary phenomenon.” Brands, he argues, just need to look to nature if they want to level up their change strategies. Here, he gives us an exclusive Q&A on the book’s genesis and what its lessons mean for marketers.