Media coverage
Lucky Generals’ Andy Nairn Launches First Book
In the book, Andy (who has been named Campaign’s top strategist for the last two years running) argues that luck is a four-letter-word in business circles. He contends that organisations spend too much time trying to reduce the role of chance and not enough encouraging serendipity. He then draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide “40 ways to stack the odds in your brand’s favour.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 269809.
RightsFor information on available rights, please contact rights@harriman-house.com
Bulk purchasesDiscounts for bulk purchases available. Please contact specialsales@harriman-house.com for a quote.