Marketing & Tech Book Club: The Choice Factory by Richard Shotton

There had been “too much description of behavioural biases and experiments, and not enough about the practical application” Richard Shotton told us when asked about the motivation behind his book.

Choice FactoryThe Choice Factory, 25 Behavioural Biases That Influence What We Buy chronicles what Shotton considered to be the most relevant biases that can be applied to marketing and advertising.