Independently minded publishing

Media coverage

MII announces speakers for DMX Dublin 2018

The Marketing Institute has announced speakers from Lego, Wieden+Kennedy, Brainlabs and Foresight Factory as part of the DMX Dublin 2018 line-up…

Richard Shotton is deputy head of evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. He started his career as a media planner 17 years ago, working on Coke, 118 118 and, before moving into research. He focuses on how findings from behavioural science apply to advertising.

He writes about the behavioural experiments he runs for Campaign, Marketing Week and Admap. He tweets about social psychology findings from @rshotton. His first book on applying behavioural science to ads, The Choice Factory, is released this month.

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.