Independently minded publishing

Media coverage

Opinion: Why you’re more likely to trust a financial adviser who acts like your doctor

Investors want money managers to be expert with communication as well as portfolio allocation

… Financial service providers, if they want to be trusted, must recognize that clients want to know how much they care before they’ll care how much they know.

Herman Brodie is the author, with Klaus Harnack, of The Trust Mandate: The behavioural science behind how asset managers REALLY win and keep clients (Harriman House).

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.