As chief envisioning officer (nope, we don’t know either) for Microsoft UK, Coplin ought to be at the cutting edge of technological change. And he’s determined to help rid us of “working days locked in a single period of time and a single physical location, batting communications back and forth in a nightmarish game of digital ping pong”. At under 100 pages Business Reimagined can be little more than a top-line primer on flexible working, social business and other well-meaning ideas. Cynics would point out that most of Coplin’s examples are fellow high-tech pioneers, but his compass is undoubtedly pointing in the right direction.
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