Richard Shotton on why you just can’t help yourself
Cognitive biases affect professionals as well as consumers. One of the most relevant biases that sometimes afflicts media planners is the false consensus effect.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at email@example.com or call +44 (0)1730 269809.Rights
For information on available rights, please contact firstname.lastname@example.orgBulk purchases
Discounts for bulk purchases available. Please contact email@example.com for a quote.