Richard Shotton: The ‘safest’ ads are at greatest risk of going unnoticed
Marketers, like all humans, believe everyone is as interested in their work as they are, leading to ads that fall at the first hurdle by taking it for granted that they will be noticed.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at firstname.lastname@example.org or call +44 (0)1730 269809.Rights
For information on available rights, please contact email@example.comBulk purchases
Discounts for bulk purchases available. Please contact firstname.lastname@example.org for a quote.