Sleights of our minds by Faris Yakob
Shotton’s book covers 25 scientifically demonstrated biases that can inform better advertising. Some have been used intuitively for years, like the power of social proof to persuade people, as reflected in all claims of popularity, such as the classic ‘8 out of 10 cats prefer Whiskas’ advertising. Others, like the importance of context in decoding communication, have been dangerously ignored in the development of programmatic audience buying, which serves ads anywhere they find the target, regardless of environment.
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at firstname.lastname@example.org or call +44 (0)1730 269809.Rights
For information on available rights, please contact email@example.comBulk purchases
Discounts for bulk purchases available. Please contact firstname.lastname@example.org for a quote.