Independently minded publishing

Media coverage

The Art of The Click

Maybe you’ll think this is obvious.

I didn’t.

So I thought I’d share.

In the “Art of the Click”, Fisher explained the importance of highlighting benefits over features.

Features are often a lot more obvious than benefits. Sometimes readers just don’t dwell on the product long enough to figure out all the benefits for themselves.

It’s your job to make it easier on them.

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.