Independently minded publishing

Media coverage

The Choice Factory

If you were at the PM Forum conference in September you’d have heard Richard Shotton explain how professional services firms can apply the findings of behavioural science to their marketing … But if you missed the conference don’t worry – Richard’s analysed 25 of the most relevant biases in his book The Choice Factory.

Media Enquiries

If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at or call +44 (0)1730 269809.


For information on available rights, please contact

Bulk purchases

Discounts for bulk purchases available. Please contact for a quote.