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The Illusion of Choice – Richard Shotton

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I’ve called him back for two episodes this week.
In this episode, we discuss Richard’s new book “The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy”.

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