Media coverage
Why did Boohoo buy Debenhams?
The acquisition will also only work for Boohoo if it genuinely brings new customers, says Ian Shepherd, a retail NED, advisor and the former CEO of Game. “To achieve that, they will need to pay particular attention to customer data, both historical – if they’ve managed to acquire any – and future.”
Media Enquiries
If you’d like to get in touch with the author for interview or comment, or you’d like a review copy of this book, please contact us at pr@harriman-house.com or call +44 (0)1730 269809.
RightsFor information on available rights, please contact rights@harriman-house.com
Bulk purchasesDiscounts for bulk purchases available. Please contact specialsales@harriman-house.com for a quote.