Why marketers want to know your habits

Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue. • Link to Richard’s book www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X