WHY MOOD MATTERS BY RICHARD SHOTTON

Publishers have a wealth of insight that quantifies the important role that magazines play in people’s lives. The affinity consumers have for the content they read, increases the likelihood of action being taken. We also know that magazines are seen as time well spent (PAMCo), and when people are in a positive frame of mind, they’re more open to messages about advertising and brands.

With this in mind and the current changes to our media consumption, we asked media sage Richard Shotton for a point of view on the role that mood plays and what it might mean for advertisers today.