Overall, I would recommend that those PA practitioners who join the profession without grassroots political experience (there are a few) read it as a crash-course in what happens in elections. For those of you with election junkies in the family, this is cheap enough to make a great Christmas stocking filler. It’s short enough for even the busiest consultant or campaigner to read in one or two sittings (maybe on the train to a by-election or a hustings meeting?).