“Bill Bernbach invented modern advertising with the Volkswagen campaign. This book charts that success. No student or practitioner of advertising should be without it.”
– Sir John Hegarty. Bartle Bogle Hegarty
“Bill Bernbach invented modern advertising with the Volkswagen campaign. This book charts that success. No student or practitioner of advertising should be without it.”
– Sir John Hegarty. Bartle Bogle Hegarty