Independently minded publishing

Alaisdair McKinnon; Chief Executive Officer, Chief Investment Officer, Manager – The Scottish Investment Trust PLC

John is one of Britain’s foremost financial writers and in this entertaining book he wants you to know why an understanding of human behaviour is an important part of any investment process. Knowing when to resist the siren voice of the crowd is one of the great challenges of investing. The book is packed with information about why the most comfortable investments are rarely the most profitable.