This book is long overdue. I have been teaching or actually conducting financial analysis and valuation for many years. At last there is a text that provides an engaging, easy-to-read roadmap that is also well-illustrated with examples that replicate closely what it is truly like to do each step in a real-world setting. This is more than just a university textbook. It is for everyone from managers, standard setters and regulators who want to understand what analysts and investors are doing with reported financials, through to armchair investors who want to try it themselves.