“…Janson spoils us: alongside her thorough investigation into modern reputation management, she takes care to offer proper, actionable advice for CEOs. The Reputation Playbook is an energetic, cliche-resistant guide to the issues of reputation management that harm Fortune 500 companies and startups alike. Given the depth and volume of her research, it doesn’t hurt that it’s also an easy and enjoyable read. The author offers workable solutions to bone-deep PR problems, and invites both the aspiring entrepreneur and the battle-hardened CEO to ask vital questions of themselves…Towards the beginning of the Playbook, the author promises to encourage you to think differently about your reputation and by the end of it, you will.”
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