As procurement consultants, we see many poorly written bids from prospective suppliers, failing to reflect the actual needs of the client. This book challenges bidders to not ‘pray and spray’ but rather to build a bid strategy reflecting their core strengths. It provides practical advice on avoiding common mistakes at bid preparation and shortlist interview stages, emphasising the value of continuous improvement. With massive growth in the value of global tenders, coupled with higher levels of competition from bidders, the winners will be those who up their game and reassure the better informed prospective clients of their ability to add value and mitigate risk. Following the advice in this book will significantly increase the chances of your business being on the winning side.