Run With Foxes is a treasure trove of confessions of an experienced marketer, who is prepared to share his mistakes so that all may learn from them. It is practical, understanding advice from an insider, not an outsider s lecture on how we could all be less dumb. Nor is it a bragging tale of how he kicked ass in marketing. Paul acknowledges the real-world pressures and inputs that sometimes make us take poor decisions, but that we can t simply ignore. Helpful and comforting in equal measure.