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Philip Corr, Professor of Psychology and Behavioural Economics/Science at City, University of London, co-author ‘Behavioral Economics. The Basics’

Richard Chataway’s fine book attests to the power and profit of behavioural science in business. Displaying a firm grasp of the literature and sensitive to its thorny issues, on offer are effective behavioural solutions for all business types and sizes – practical and low-cost applications, honed over many years by a foremost practitioner of behavioural science. A great read and a business game changer.