As a marketer, I have a career-long obsession with keeping things simple whether it’s a product, process or just the language we use in communications. I don’t think the financial services industry is any good at this which is why many people don’t think about their finances. A lack of financial education on the school curriculum adds to the problem. Pete Matthew has written the best “simple” guide to personal finance I’ve ever read. Not only will it help people of all ages understand and take control of their finances, I think it deserves to become a text book used in schools to give students a financial foundation for their future.