Ryan Wallman, Creative Director, Head of Copy & Author of Delusions of Brandeur

Copywriting is… wonderfully enigmatic, if this book is any indication. By drawing attention to the more intangible elements of our craft – with references ranging from Philip Larkin to Lethal Weapon – Andrew has put together a treatise quite unlike anything else out there. And perhaps unsurprisingly, it comes packaged in an effortlessly eloquent turn of phrase. I wish I’d written it.