“To a hungry entrepreneur, this book is an invitation to a lip-smacking smorgasbord upon which to feast. Easily digestible, never dry, stuffed with sage anecdotes and wit, it can be devoured in one full fat sitting, or you can pick and mix from the menu, depending on your appetite. The tasty top tips at the end of each chapter should become the staple diet of anyone wanting to run a healthy, growing business. It deserves a Michelin star. Bravo.”