For Revolutionary Solutions, Look To Evolutionary Ideas

Friend of the show, Sam Tatam is the author of a fantastic new book called Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges. Sam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. From New York to Nairobi, Sam has led behavior change projects across virtually every category and continent. Today, he leads a global team of talented psychologists and behavioral economists to develop interventions and shape the communications of some of the world’s most influential brands and organizations.