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From B2B Insights Podcast Channel
Building Value-Driven Brand Experiences Podcast Series #1: Richard Shotton
Examples of behavioral science in action, including within the subtitle of Richard’s new book, The Illusion of Choice
From Something You Should Know Podcast
The Strange Factors That Influence What You Buy
Consumer behavior is a fascinating area of research. While people like to think they make objective decisions about what to buy or not buy, there are a lot of factors that influence those decisions such as description, price, ease of use and many more. And they influence you in ways that are not so obvious. Joining me to explain these factors is Richard Shotton. He is a behavioral scientist and author of the book The Illusion of Choice: 16 ½ Psychological Biases That Influence What We Buy
From MoneyWeek
Savings inertia – why we should all be obsessed with interest rates and savings accounts right now, says Kalpana Fitzpatrick
As Morgan Housel put it in his book – The Psychology of Money – when building wealth: “The first idea – simple, but easy to overlook – is that building wealth has little to do with your income or investment returns, and lots to do with your savings rate.”
From A Wealth of Common Sense
Find the Torture You’re Comfortable With
Jonathan Clements has a new book out called My Money Journey in which 30 people share how they achieved financial freedom.