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The Choice Factory

by Richard Shotton

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Dear Shareholder

by Lawrence A. Cunningham

New in 2020

The Behaviour Business

by Richard Chataway

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From Trader's Nest

Getting into the swing (Marc Rivalland-style)

If you missed last week’s email we’re working through a batch of trading books I’ve been asked to review.
We put the titles out to vote and Swing Trading by Marc Rivalland won by a nose. So this is the first one we’ll be examining.

I’ve completed my first reading. Now let’s see what treasures wait inside…
First of all, this isn’t a ‘hot-of-the-press’ bright shiny thing. It was first published in 2002, and I like the look of that. I do prefer my trading strategies to be proven ‘evergreen’ approaches.

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From Branding Strategy Insider

The Local Versus Global Marketing Debate

As is often the case in marketing, there is no one approach that is always the better option. As Mark Twain said, “All generalizations are false, including this one.” It is too easy to find cultural and market differences. We will always find them if we want to. A starting point for teams might be to acknowledge this upfront, and then start working on the more difficult task of finding similarities.
The first task on global versus local decisions is to acknowledge that there are differences but look for similarities.

Contributed to Branding Strategy Insider by: Paul Dervan. Excerpted from his book Run With Foxes (Harriman House)

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From The Human Risk Podcast

Episode 40 – Richard Chataway on The Behaviour Business

On this episode, I speka with Richard Chataway who is a Behavioural Science practitioner that has recently published a book called “The Behaviour Business”.

In it, he explores how businesses can use Behavioural Science to help them meet their business objectives more effectively. As he says “if you’re in business, you are in the business of behaviour”. On the podcast, we talk about how Richard came to be interested in Behavioural Science and explore some of the themes he covers in the book,

You can find out more about the Behaviour Business and associated podcast here: https://harriman-house.com/behaviourbusiness

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From The Oyster Catchers

Mini-Squawk: Michael Brown, Managing Director, MKTG

Michael has recently had a book published on improving organisational culture, a 10 Step Guide which reveals the secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work.

You can buy a copy of “I Don’t Agree: Why we can’t stop fighting – and how to get great stuff done despite our differences” on Amazon or from the publisher’s website.

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