The Illusion of Choice A unique approach to publishing
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Go Luck Yourself
by Andy Nairn
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Just Keep Buying
by Nick Maggiulli
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Pathfinders
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Hidden Genius
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The World's Simplest Stock Picking Strategy
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Best Loser Wins
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The Illusion of Choice
by bestselling author Richard Shotton
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From Little Black Book
Consumer Behavior Lab Co-Founder Launches Second Book ‘The Illusion of Choice’
Throughout the book, Richard Shotton identifies the most relevant behavioral science experiments from a marketing perspective.
From Research World
16 ½ reasons why you should read The Illusion of Choice by Richard Shotton: Part 2
The Illusion of Choice will remind you what really matters in research, make your insight communication more effective, and let you raise your prices. How? Keep reading to find out!
From Neuroscience Of
What the Press for Champagne Button Teaches us about Consumer Psychology
In this interview, I speak with author and behavioral scientist Richard Shotton about his new book, The Illusion Of Choice: 16 ½ Psychological Biases That Influence What We Buy. As Shotton’s book explores, this principle of reducing friction is applied often, and to great effect within marketing and consumer psychology.
From Millennial Investing
How to Be a Successful Investor Without Picking Winners w/ Larry Swedroe
Larry Swedroe is head of the financial and economic research office for Buckingham Wealth Partners, a Registered Investment Advisor firm in St. Louis, Mo. Previously, Larry was vice chairman of Prudential Home Mortgage. Larry holds an MBA in finance and investment from NYU and a bachelor’s degree in finance from Baruch College.