The Choice Factory
25 behavioural biases that influence what we buy
Paperback £14.99/$19.99, eBook £11.49/$14.99
by Richard Shotton
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.
Available now – directly from Harriman House or from any good bookshop
The Behaviour Business
How to apply behavioural science for business success
Paperback £14.99/$19.99, eBook £11.49/$14.99
by Richard Chataway
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.
In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
Available now – directly from Harriman House or from any good bookshop
Ripple
The big effects of small behaviour changes in business
Paperback £14.99/$19.99, eBook £11.49/$14.99
by Jez Groom and April Vellacott
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour?
Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you.
Available now – directly from Harriman House or from any good bookshop
I Don’t Agree
Why we can’t stop fighting – and how to get great stuff done despite our differences
Paperback £14.99/$19.99, eBook £11.49/$15.00
by Michael Brown
I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences.
Available now – directly from Harriman House or from any good bookshop
Evolutionary Ideas
Unlocking ancient innovation to solve tomorrow’s challenges
Paperback £14.99/$18.99, eBook £10.00/$12.00
by Sam Tatam
When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?
In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.