Eat, Sleep, Work, Repeat: Dave Trott on beating creative blindness

Dave Trott is a creative director, copywriter, and author. A colossus of advertising who has been awarded a Lifetime Achievement Award by D&AD.

I chatted to him at the IAB Leadership Summit in St Albans.

It’s not a talk about work culture as such – just a fascinating chat with someone whose job it was to be creative for a living. Dave’s latest book Creative Blindness is a riot of colourful stories and lively lessons.