Media coverage

Behavioural Economics – Research, Purchase Journeys, Shopper Marketing & Choice

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Richard Shotton, author of “The Choice Factory” – which has won praise from Dave Trott, Rory Sutherland and Mark Ritson – will explore how findings from behavioural science can improve advertising. He’ll be discussing the most relevant insights from the book and how you can apply them to the advertising challenges you face.

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