A guide to improving your bidding success rate and winning more tenders

By Martyn Curley and David Molian and Stephen Oldbury

How To Write Bids That Win Business brings together over 30 years of know-how in creating and crafting successful bids for tendered contracts.

This book is an invaluable guide for bid managers and bid writing teams. It shows you how to:

– create a bid writing strategy that plays to your organisation’s strengths
– increase your success rate by focusing on bids you are more likely to win
– avoid at the outset bidding for contracts you don’t want to win
– embed robust bid writing management systems that deliver results time after time
– ensure you follow the three golden rules for bid writing success

Based on extensive research, How To Write Bids That Win Business explains what bid evaluators are really looking for, by deconstructing the questions asked and explaining how to answer them to achieve top scores. Parts I to III guide you through the complete bid creation process, providing the tips, techniques and tactics for maximising your effectiveness at the shortlister interview. In Part IV the book examines the forces shaping the future of bid writing, and outlines the three key factors for success in the years to come.

Co-authors Martyn Curley and Stephen Oldbury, co-founders of Bidwriting.com, have advised many UK business-to-business organisations across 35 commercial sectors. David Molian was for many years Director of Cranfield School of Management’s renowned Business Growth Programme and has consulted for numerous companies on developing their brands and growing their businesses. He is a Criticaleye Thought Leader and remains a visiting Fellow at Cranfield.

If you are looking to take your organisation’s bidding performance to the next level, improving profitability and morale throughout the business, How To Write Bids That Win Business is the book you need.

Martyn Curley is a co-founder of Bidwriting.com, a specialist bid-writing consultancy that works in 35 market sectors. It was established 10 years ago. The founders, at that time directors of a FTSE 250 company, spotted a gap in the market when they were bidding multi-million pound projects in the public and private sectors. They developed the business via Cranfield University’s Business Growth Programme and achieved Investors in People ‘Gold’ Accreditation. The company is consultant to some of the UK’s and Europe’s largest organisations. Martyn is co-founder of the Bidwriting Academy.

David Molian is a commercial writer and educator, who has served on the faculties of Imperial College Business School and Cranfield School of Management. For many years he was Director of Cranfield’s prestigious Business Growth Programme and post-retirement remains a Cranfield Visiting Fellow. He has personally founded or co-founded three businesses and has advised numerous business owners on growth strategies for their companies. He is the author/co-author of several books and award-winning case studies on such businesses as Hotel Chocolat, Cobra Beer and GoApe, and has contributed features and commentary to the Financial Times, the Daily Telegraph and Director Magazine. He contributes a monthly column to the website Fresh Business Thinking, is a Criticaleye Thought Leader and a co-founder of the Bidwriting Academy.

Steve Oldbury is a co-founder of Bidwriting.com, a specialist bid-writing consultancy that works in 35 market sectors. It was established 10 years ago. The founders, at that time directors of a FTSE 250 company, spotted a gap in the market when they were bidding multi-million pound projects in the public and private sectors. They developed the business via Cranfield University’s Business Growth Programme and achieved Investors in People ‘Gold’ Accreditation. The company is consultant to some of the UK’s and Europe’s largest organisations. Steve is co-founder of the Bidwriting Academy.